Notes: you may not use any blunder that was presented in
class. Also, the better the blunder, the easier it will be
for you to gather information.
Ad Campaign to Introduce an
American Product
This choice is to present the very basics of how would you
introduce an existing American product to a foreign
market. You will need to evaluate the proper tools that
will be effective in another culture.
Notes: you may not use any ad that was presented in
class. Also, be careful that you do not perform a campaign
that has been done already.
Key Elements of Presentation
Discuss the basic highlights from above. You should have a
minimum of one overhead per section that cover each of the major
areas. You must prepare your overheads using a
presentation software package (Freelance Graphics, PowerPoint,
Harvard Graphics, etc.).
Use charts, graphs, and other visual aids to support your
presentation.
Be creative. Organize your presentation, practice your
delivery, develop effective transitions, and plan for questions.
Final Suggestions: Get started now - this type of
information requires some digging. Use LEXUS/NEXUS and ABI
Inform to find current articles on the company and the industry.
Use the Internet, industry guides and stock reports to find key
numeric data. Get copies of annual reports and other materials
from the company regarding their history, operations, and
strategy. Search the Career Services Library and call the
company's Human Resource department for career related
information. Ask professors, Career Services, and Henderson
Library personnel for help (early)!
